A specialized master’s degree in marketing offers a wide range of prospective students the knowledge and skills to collect and analyze market data and consumer data to develop marketing strategies for business development, whether employed in a start-up venture, a local business, a global corporation, or an educational institution.
To be eligible for the MS in Marketing, applicants must have completed all coursework and requirements to receive their undergraduate degree (Bachelor’s) prior to the start date of the program.
Admission to this program is based on a combination of the following criteria:
- A bachelor degree from an accredited university or an approved institution.
- Undergraduate GPA – Target 3.0
- One official copy of transcripts of all colleges and universities attended in the United States and abroad.
- Statement of purpose (statement of how and why they would benefit from the program).
- Current resume.
- One letter of recommendation.
- English proficiency standards as required of all Mason graduate students.
- Applicants who have earned a bachelor’s, master’s, or doctoral degree from a regionally accredited university in the United States, Canada (excluding province of Quebec), United Kingdom, Ireland, Australia, and New Zealand are considered to have met that standard.
- All other applicants are required to take an English proficiency examination and meet minimum scores set by Mason in order to be considered for admission. The TOEFL or IELTS exams can be used to meet this requirement.
- The minimum scores are: TOEFL: IBT (minimum score: 93 total with 20 points minimum in each section). IELTS – Academic: 7.0 total band score.
Applications will be submitted to the Office of Graduate Admissions. Applications will be reviewed by the SBUS admissions team using pre-approved admissions criteria to either accept or deny the applicant. Applicants will be accepted based on an acceptable combination of cumulative grade point average from their undergraduate institution and personal materials (e.g, personal statement, resume). In the case of ambiguity, a second-level committee comprised of Marketing Area faculty members will provide a recommendation to the admissions team.
For policies governing graduate admissions, see Graduate Admission Policies.
For policies governing all graduate degrees, see AP.6 Graduate Policies.
Total credits: 30
|MKTG 601||Marketing Essentials||0|
|MKTG 602||Basic Statistics for Marketing||0|
|MKTG 612||Consumer Behavior||3|
|MKTG 623||Marketing Strategy||3|
|MKTG 637||Marketing for a Better World||3|
|MKTG 651||Marketing Research||3|
|Select four courses from the following:||12|
|Digital Marketing Strategy|
|Marketing Data Visualization and Analysis|
|Business to Business Marketing|
|Retailing and Pricing Analytics|
|MKTG 690||Applied Client Project||6|