A specialized master’s degree in marketing offers a wide range of prospective students the knowledge and skills to collect and analyze market data and consumer data to develop marketing strategies for business development, whether employed in a start-up venture, a local business, a global corporation, or an educational institution. 


Full eligibility and admission requirements can be viewed on the program website


For policies governing all graduate degrees, see AP.6 Graduate Policies.

All students registering for Costello College of Business graduate courses must have graduate standing. Non-degree student status is not available.

Graduate-level courses offered by the Costello College of Business cannot be audited.

Banner Code: BC-MS-MKTG

Degree Requirements

Total credits: 30

Required Courses

MKTG 601Marketing Essentials0
MKTG 602Basic Statistics for Marketing 0
MKTG 612Consumer Behavior3
MKTG 623Marketing Strategy3
MKTG 637Marketing for a Better World3
MKTG 651Marketing Research3
Total Credits12


Select four courses from the following:12
Consultative Sales
Digital Marketing Strategy
Marketing Data Visualization and Analysis
Business to Business Marketing
Customer Analytics
Retailing and Pricing Analytics
Total Credits12


MKTG 690Applied Client Project6
Total Credits6