The Marketing Minor provides any student who is interested in marketing with a solid foundation in the principles of marketing management and understanding the needs of the customer. The specific concepts covered include new product development, marketing communications and promotions, managing customer relationships, and analyzing consumer and market trends. Students will also gain insights into the value organizations create for their customers, and opportunities and threats in the global marketplace. In the required courses, students explore fundamental marketing principles and learn about the voice of the consumer and customer behavior. In the elective courses, students can tailor their focus with a variety of specialized topics. The knowledge and skills gained through this minor can complement the student’s coursework in a wide range of academic disciplines.
At least eight credits must be unique to the minor and not applied toward any other major, minor, or concentration. Students must achieve a grade of C or better in each course that is applied toward the minor.
For policies governing all minors, see AP.5.3.4 Minors. The School of Business residency requirement for this minor supersedes the university requirement: at least nine credits must be earned at Mason.
Total credits: 15
|MKTG 303||Principles of Marketing||3|
|MKTG 312||Consumer Behavior||3|
|Select three courses from the following:||9|
|Federal Government Marketing|
|Advertising and Marketing Communications|
|Social Media Marketing Strategy|
|Retailing and E-Commerce Management|
|Business to Business Marketing|
|Strategic Brand Management|
|Marketing Analytics for New Product Development|
|New Product Development|
|Ethnic and Multicultural Marketing|
|RS: Marketing in the Nonprofit Sector|
|Seminar in Marketing|