For policies governing all minors, see AP.5.3.4 Minors. The School of Business residency requirement for this minor supersedes the university requirement: at least nine credits must be earned at Mason.
At least eight credits of the minor courses must be unique to the Business Minor and not applied toward any other major, minor, or concentration. Students must achieve a grade of C or better in each course that is applied toward the minor.
Total credits: 15
|MKTG 303||Principles of Marketing||3|
|MKTG 312||Consumer Behavior||3|
|Choose 3 of the following courses:||9|
|Advertising and Marketing Communications|
|Retailing and E-Commerce Management|
|Business to Business Marketing|
|Marketing Analytics for New Product Development|
|New Product Development|
|Ethnic and Multicultural Marketing|
|RS: Marketing in the Nonprofit Sector|
|Seminar in Marketing|