The Marketing Minor provides any student who is interested in marketing a solid foundation for understanding the needs of the customer and in the principles of marketing management. This includes understanding new product development, creating marketing communications and promotions, managing customer relationships, and analyzing consumer and market trends.  Learning outcomes also include the value organizations create for their customers, and opportunities and threats in the global marketplace. 

This minor provides a wide range of marketing classes that can enhance major coursework in other academic disciplines. In the required courses, students learn about the voice of the consumer and customer behavior, and explore fundamental marketing principles. In the elective courses, students can tailor their focus with a variety of specialized topics.

Policies

At least eight credits must be unique to the minor and not applied toward any other major, minor, or concentration. Students must achieve a grade of C or better in each course that is applied toward the minor.

For policies governing all minors, see AP.5.3.4 Minors. The School of Business residency requirement for this minor supersedes the university requirement: at least nine credits must be earned at Mason. 

This minor is available to all non-Marketing majors at the University with a minimum of sophomore standing.

Banner Code: MKTG

Minor Requirements

Total credits: 15

Required Courses

MKTG 303Principles of Marketing3
MKTG 312Consumer Behavior3
Total Credits6

Electives

Select three courses from the following:9
Federal Government Marketing
Consultative Selling
Sales Management
Advertising and Marketing Communications
Digital Marketing
Social Media Marketing Strategy
Retailing and E-Commerce Management
Business to Business Marketing
Strategic Brand Management
Marketing Research
Marketing Analytics for New Product Development
New Product Development
Direct Marketing
Global Marketing
Ethnic and Multicultural Marketing
RS: Marketing in the Nonprofit Sector
Seminar in Marketing
Total Credits9