Policies

For policies governing all minors, see AP.5.3.4 Minors. The School of Business residency requirement for this minor supersedes the university requirement: at least nine credits must be earned at Mason. 

At least eight credits of the minor courses must be unique to the Business Minor and not applied toward any other major, minor, or concentration. Students must achieve a grade of C or better in each course that is applied toward the minor.

Banner Code: MKTG

Minor Requirements

Total credits: 15

Required Courses

MKTG 303Principles of Marketing3
MKTG 312Consumer Behavior3
Total Credits6

Electives

Choose 3 of the following courses:9
Sales Management
Advertising and Marketing Communications
Digital Marketing
Retailing and E-Commerce Management
Business to Business Marketing
Marketing Research
Marketing Analytics for New Product Development
New Product Development
Global Marketing
Ethnic and Multicultural Marketing
RS: Marketing in the Nonprofit Sector
Seminar in Marketing
Total Credits9