A specialized master’s degree in marketing offers a wide range of prospective students the knowledge and skills to collect and analyze market data and consumer data to develop marketing strategies for business development, whether employed in a start-up venture, a local business, a global corporation, or an educational institution.
Admissions
Full eligibility and admission requirements can be viewed on the program website.
Policies
For policies governing all graduate degrees, see AP.6 Graduate Policies.
All students registering for Costello College of Business graduate courses must have graduate standing. Non-degree student status is not available.
Graduate-level courses offered by the Costello College of Business cannot be audited.
Degree Requirements
Total credits: 30
Required Courses
Code | Title | Credits |
---|---|---|
MKTG 601 | Marketing Essentials | 0 |
MKTG 602 | Basic Statistics for Marketing | 0 |
MKTG 612 | Consumer Behavior | 3 |
MKTG 623 | Marketing Strategy | 3 |
MKTG 637 | Marketing for a Better World | 3 |
MKTG 651 | Marketing Research | 3 |
Total Credits | 12 |
Electives
Code | Title | Credits |
---|---|---|
Select four courses from the following: | 12 | |
Consultative Sales | ||
Digital Marketing Strategy | ||
Marketing Data Visualization and Analysis | ||
Business to Business Marketing | ||
Customer Analytics | ||
Retailing and Pricing Analytics | ||
Total Credits | 12 |
Capstone
Code | Title | Credits |
---|---|---|
MKTG 690 | Applied Client Project | 6 |
Total Credits | 6 |