Admissions
Full eligibility and admission requirements can be viewed on the program website.
Policies
Students may use the credits completed as part of their graduate degree requirements in accordance with program requirements and AP.6 Graduate Policies. The time limit for completion is six years from the date of admission to the graduate certificate. Students must have a minimum GPA of 3.00 to complete the certificate.
All students registering for Costello College of Business graduate courses must have graduate standing. Non-degree student status is not available.
Graduate level courses offered by the Costello College of Business cannot be audited.
Certificate Requirements
Total Credits: 12
This certificate may be pursued on a full-or part-time basis.
| Code | Title | Credits |
|---|---|---|
| Required Courses | 9 | |
| MKTG 615 | Digital Marketing Strategy | 3 |
| MKTG 623 | Marketing Strategy | 3 |
| or GBUS 623 | Marketing Management | |
| or MBA 623 | Marketing Management | |
| MKTG 651 | Marketing Research | 3 |
| or GBUS 721 | Marketing Research | |
| or MBA 721 | Marketing Research | |
| Total Credits | 9 | |
| Code | Title | Credits |
|---|---|---|
| Restricted Electives | ||
| Select one course from the following: | 3 | |
| Marketing Analytics | ||
or MBA 720 | Marketing Analytics | |
| International Marketing | ||
| Marketing Communications | ||
| Consumer Behavior | ||
or MBA 722 | Consumer Behavior | |
| Customer Analytics | ||
| Special Topics in Marketing | ||
| Exploratory Data Analysis and Visualization | ||
| Total Credits | 3 | |
Program Outcomes
Students will learn to identify and define marketing opportunities and problems faced by organizations and to develop and implement marketing strategies that align with an organization's goals. Graduates of the proposed certificate program will be able to analyze consumer behavior and market trends, develop comprehensive marketing plans, and utilize data-driven approaches to strategic marketing decisions.