This is an archived copy of the 2019-2020 catalog. To access the most recent version of the catalog, please visit http://catalog.gmu.edu.
400 Level Courses
AMGT 402: Professional Development. 1 credit.
Seminar course that involves the development of workplace frameworks for success. Offered by
Coll Visual & Performing Arts. Limited to three attempts.
AMGT 405: Seminar in Arts Management. 3 credits.
Focuses on not-for-profit visual and performing arts organizations. Topics covered include the evolution of the field, the internal culture and structure, external influences, governance, planning, human resources, marketing, fundraising, financial management, economic impact, and other topics. Students will be introduced to a wide range of arts organizations, working arts administrators, and institutional models through field trips, guest lectures, readings, and institutional data. Offered by
Coll Visual & Performing Arts. Limited to three attempts.
AMGT 410: Arts Advocacy and Community. 3 credits.
This course is an overview of advocacy and community engagement as practiced by the arts manager, artist, and educator. Students will learn to identify the need for community engagement and to develop successful techniques to implement outreach. Other topics will include accessibility, diversity, volunteerism, and governance. Offered by
Coll Visual & Performing Arts. Limited to three attempts.
AMGT 471: Introduction to Grant Writing. 1 credit.
Course focuses on developing the skills necessary for successful grant applications for arts organizations. Study of relevant funding sources, awareness of available research materials, ability to construct coherent proposals, and defining fund-raising strategy for an arts organization. Offered by
Coll Visual & Performing Arts. Limited to three attempts.
AMGT 472: Technology in the Arts. 1 credit.
The one constant in life is change. In today's world, both technology and arts organizations are changing. This course will give a broad overview of the technologies commonly used in entrepreneurial, small, and large arts organizations and examines the intersection of technology, management, and the arts. Offered by
Coll Visual & Performing Arts. Limited to three attempts.
AMGT 489: Internship in Arts Management. 1-4 credits.
Apprenticeship, internship, or project with organization or individual in the arts. Must be prearranged with the minor coordinator before enrollment. Offered by
Coll Visual & Performing Arts. May be repeated within the degree for a maximum 4 credits.
500 Level Courses
AMGT 504: Professional Development Arts Management. 1 credit.
Combines experimental facets happening within the creative community and the development of an increasing awareness of self. Professional development is not only for the manager, but also for those who work for that manager. It is collaborative, ideally incorporating an evaluative stage. Topics addressed include professional development, consultation, coaching, communities of practice, lesson study, mentoring, reflective supervision and technical assistance. Offered by
Coll Visual & Performing Arts. May not be repeated for credit.
AMGT 511: Introduction to Grant Writing. 1 credit.
Places components of the grant writing process; including research, proposal writing, terminology, oral and written techniques, and specific focus; within broader context of nonprofit management. Introduction to perspectives of grant seeker and maker. Discover resources and compelling writing skills pertaining to proposal and letters of intent. Offered by
Coll Visual & Performing Arts. May not be repeated for credit.
AMGT 512: Grant Writing in the Arts. 1 credit.
Places components of grant writing process within broader context of nonprofit management. Introduction to perspectives of grant seeker and maker. The grant writing process: research, proposal writing, terminology, oral and written techniques, and specific focus. Discover resources and compelling writing skills pertaining to proposal and letters of intent. Offered by
Coll Visual & Performing Arts. May not be repeated for credit.
AMGT 513: Technology in the Arts. 1 credit.
The one constant in life is change. In today's world, both technology and arts organizations are changing. This course will give a board overview of the technologies commonly used in entrepreneurial, small, and large arts organizations and examines the intersection of technology, management, and the arts. Offered by
Coll Visual & Performing Arts. May not be repeated for credit.
AMGT 599: Special Topics in Arts Management. 1-6 credits.
Provides opportunity to explore special and timely topics in arts management including theoretical and applied areas. Topics and credit vary; may be repeated for up to 12 credits taken under different topics. Offered by
Coll Visual & Performing Arts. May be repeated within the term for a maximum 12 credits.
600 Level Courses
AMGT 601: Fund Raising/Development I. 3 credits.
Overview for students seeking general knowledge, as well as introductory course for those who will complete the fund-raising concentration. Teaches role of fund raising as management function and part of overall strategic intention of arts organizations, presenting fund raising as a multifaceted, team-based process. Analyzes tools and techniques for effective fund raising. Offered by
Coll Visual & Performing Arts. May not be repeated for credit.
AMGT 602: Seminar in Arts Management. 3 credits.
Develops tools and techniques necessary for successful pursuit of a management career in visual and performing arts. Introduces wide range of arts organizations, working arts administrators, and institutional models through guest lectures, readings, field trips, and analysis of institutional data. Students gain understanding of organizational structures and functions, as well as models for general management. Offered by
Coll Visual & Performing Arts. May not be repeated for credit.
AMGT 603: Arts and Society. 3 credits.
Examines role of visual and performing arts, with emphasis on historic traditions and trends that have most directly influenced contemporary American practice. Consideration is given to the functions of art in society in addressing questions: What constitutes good or bad art? What is the value of art? What encouragements or impediments does our society offer to the creative artist or arts institution? Offered by
Coll Visual & Performing Arts. May not be repeated for credit.
AMGT 604: Public Relations and Marketing Strategies for the Arts I. 3 credits.
Teaches strategic way of thinking about audience, community, and markets. Structured into four modules, beginning with fundamentals of strategic planning. Students learn about external and internal environments and the interplay among them; discuss marketing fundamentals pertaining to arts audiences; and are introduced to fundamentals of applied marketing media and advertising fundamentals. Offered by
Coll Visual & Performing Arts. May not be repeated for credit.
AMGT 606: Governance and Leadership. 3 credits.
Board development including oversight and management of a board, as well as understanding board functions. Board relationships, including volunteers, are essential through all of the stages of a management career. Offered by
Coll Visual & Performing Arts. May not be repeated for credit.
AMGT 609: Performing Arts Management. 3 credits.
Bridging strategic planning and marketing; audience development; financial management; and board and volunteer management with issues of scheduling, ticketing and sales, mission integration and strategic challenges of new facilities, and growth and operations of existing ones. Offered by
Coll Visual & Performing Arts. May not be repeated for credit.
AMGT 610: Visual Arts Management. 3 credits.
Covers the many facets of visual art gallery management, from practical considerations of daily operations to the broader examination of gallery's role in art education, criticism, and art market. Topics such as exhibition coordination and installation, contracts, artist representation, fine art insurance, exhibition policies, budgets, and marketing are covered, along with the responsibility of educating a diverse public. Offered by
Coll Visual & Performing Arts. May not be repeated for credit.
AMGT 620: Legal Aspects in Arts Management. 3 credits.
Overview of practical legal issues that will be encountered by arts managers of both for-profit and not-for-profit arts organizations, including contracts, copyrights, licensing, and for-profit and non-profit incorporation. Offered by
Coll Visual & Performing Arts. May not be repeated for credit.
AMGT 640: Programming and Project Arts Management. 3 credits.
Provides both a theoretical framework for thinking about and assessing the value of various programming options and practical examples of the potential partners and resources available for program and project implementation. Offered by
Coll Visual & Performing Arts. May not be repeated for credit.
700 Level Courses
AMGT 704: Finance and Budgeting for Arts I. 3 credits.
Introduces budget and finance as fundamentals of the budget process, specifically tailored to needs of arts organizations. Provides overview of accounting as tool to manage and control arts organizations. Involves laboratory component for teaching software application frequently encountered in fiscal operation of arts organizations. Offered by
Coll Visual & Performing Arts. May not be repeated for credit.
AMGT 705: Finance and Budgeting for Arts II. 2 credits.
Introduces budgeting, planning, and finance as fundamentals of the strategic planning process and management control, specifically tailored to the needs of arts organizations. Offered by
Coll Visual & Performing Arts. May not be repeated for credit.
AMGT 706: Festivals and Special Events. 3 credits.
Technical aspects of events and festival management. Topics may include cultural understanding, tourism, sponsorship, fund raising and development, logistics of scheduling and contracts, and the relationship to larger venues, marketing and sales, and budgeting. Offered by
Coll Visual & Performing Arts. May not be repeated for credit.
AMGT 710: Arts Policy. 3 credits.
Reviews current state of the sector, familiarizing students with most common rationales for public support of the arts and respective roles of federal, state, and local governments and private policy actors. Examines dilemmas that arts organizations face in balancing need for government support and artistic integrity with push and pull of the market. Compares U.S. policies to other developed countries. Offered by
Coll Visual & Performing Arts. May not be repeated for credit.
AMGT 711: Directed Readings and Project. 1-6 credits.
Opportunity to engage in a more intensive study or project in arts management. Students partner with faculty member for intensive readings and project in strategy and planning in the arts, fundraising and development, entrepreneurial project work, arts marketing, arts policy and law, or other specialized areas pertinent to arts administration. Offered by
Coll Visual & Performing Arts. May be repeated within the degree for a maximum 6 credits.
AMGT 740: Internal Internship. 2 credits.
Builds on apprenticeship as a core means of teaching applied concepts of arts management. Augments use of Center of the Arts and active arts environment, both performing and visual, as a learning laboratory. Builds on practical learning and provides internal training as preparation for external internship. Minimum 42 hours/credit. Required for developing practical application. Offered by
Coll Visual & Performing Arts. May not be repeated for credit.
AMGT 742: Internship I. 3 credits.
Provides a specific work environment to build on skills developed in the classroom and integrates work experience with specific academic exercises. Minimum 42 hours/credit. Required for developing practical application. Offered by
Coll Visual & Performing Arts. May not be repeated for credit.
AMGT 752: Arts Entrepreneurship. 3,6 credits.
Lecture course in discovering and developing entrepreneurial skills in the arts. Students will conceive, develop, and present a for-profit or not-for-profit business plan and strategy; which will include model(s), market overview, management structure, along with revenue streams, an acquisition strategy, and technical and information technology strategies. Advanced course focuses on developing financial planning skills, funding strategies, marketing and arts sales. Offered by
Coll Visual & Performing Arts. May be repeated within the degree for a maximum 6 credits.
AMGT 790: External Internship. 1-4 credits.
Designed to follow internal internship. Provides a specific work environment to build on skills developed in the classroom and integrates work experience with specific academic exercises. Students advised to pursue a three-pronged approach toward specialization: electives; internal internship in the same area as concentrated electives; and external internship consistent with specialized course work and internal internship. Minimum 42 hours/credit. Required for developing practical application. Offered by
Coll Visual & Performing Arts. May be repeated within the degree for a maximum 4 credits.
AMGT 792: Internship II. 3 credits.
Provides a specific work environment to build on skills developed in the classroom and integrates work experience with specific academic exercises. Elective. Minimum 42 hours/credit. Required for developing practical application. Offered by
Coll Visual & Performing Arts. May not be repeated for credit.
AMGT 795: Capstone in Arts Management. 1 credit.
Required in order to complete the MA AMGT degree and must be taken in the last semester. Provides students with the opportunity to deepen, expand, and demonstrate mastery of one area of arts management expertise. Builds on work undertaken in a completed AMGT course or internship. Faculty will provide guidance and approve capstone topics. The capstone is a required one-credit course. Students may register for the capstone after having completed all core course requirements for the MA AMGT degree. Offered by
Coll Visual & Performing Arts. May be repeated within the degree for a maximum 2 credits.