300 Level Courses

MKTG 301: Principles of Marketing. 3 credits.
Examines marketing principles and practices for analyzing, creating, delivering, capturing, and communicating value to customers. Focuses on managing customer relationships using market-driven strategies, particularly segmentation, targeting, and positioning. The role of customer satisfaction in achieving organizational objectives and ethical decision making in a global economy are also emphasized. School of Business students will not be permitted to make more than three attempts to achieve a C or higher in MKTG 301. Those who do not successfully complete this course within three attempts will be terminated from their major and will not be eligible to receive a degree from the School of Business. For more information about this, see the "Termination from the Major" section under Academic Policies. Notes: Students cannot receive credit for both MKTG 301 and MKTG 303. Offered by School of Business. Limited to three attempts. Equivalent to MKTG 303.
Registration Restrictions:

Students with a class of Freshman may not enroll.

Non-Degree level students may not enroll.

Students with the terminated from BU major attribute may not enroll.

Schedule Type: Lecture
MKTG 303: Principles of Marketing. 3 credits.
Examines marketing principles and practices for analyzing, creating, delivering, capturing, and communicating value to customers. Focuses on managing customer relationships using market-driven strategies, particularly segmentation, targeting, and positioning. The role of customer satisfaction in achieving organizational objectives and ethical decision making in a global economy are also emphasized. Notes: Students cannot receive credit for both MKTG 301 and MKTG 303.School of Business students will not be permitted to make more than three attempts to achieve a C or higher in MKTG 303. Those who do not successfully complete this course within three attempts will be terminated from their major and will not be eligible to receive a degree from the School of Business. For more information about this, see the "Termination from the Major" section under Academic Policies. Offered by School of Business. Limited to three attempts. Equivalent to MKTG 301.
Recommended Prerequisite: BUS 103 and BUS 200.
Registration Restrictions:

Required Prerequisites: (ACCT 203C, 204C, U203 or U204) and (BUS 100C, SOM 100C or BUS U100) and (MATH 108C, 113C, 114C, HNRT 225C, MATH U108, 113, 114 or HNRT U225).
C Requires minimum grade of C.

Non-Degree level students may not enroll.

Students with the terminated from BU major attribute may not enroll.

Schedule Type: Lecture
MKTG 311: Sales Management. 3 credits.
Familiarizes students with marketing-sales interfaces including sales force role and capabilities, personal selling strategies, organizational relationships, and responsibilities of sales managers including training, motivating, and evaluating sales force. Offered by School of Business. May not be repeated for credit.
Registration Restrictions:

Required Prerequisites: (MKTG 301C or L301) or MKTG 303C or L303.
C Requires minimum grade of C.

Students with a class of Freshman may not enroll.

Non-Degree level students may not enroll.

Students with the terminated from BU major attribute may not enroll.

Schedule Type: Lecture
MKTG 312: Consumer Behavior. 3 credits.
Marketing strategy implications of internal and external influences on consumer decision making, purchase, and consumption behaviors. Emphasizes demographics, lifestyle, situation, perception, learning, and attitude formation and change, focusing on customer segmentation, satisfaction and loyalty. Offered by School of Business. May not be repeated for credit.
Registration Restrictions:

Required Prerequisites: (MKTG 301C or L301) or MKTG 303C or L303.
C Requires minimum grade of C.

Students with a class of Freshman may not enroll.

Non-Degree level students may not enroll.

Students with the terminated from BU major attribute may not enroll.

Schedule Type: Lecture
MKTG 313: Advertising and Marketing Communications. 3 credits.
Examines development of integrated communications programs, including advertising, sales promotion, public relations, direct marketing, and other communication tools. Focuses on setting communications objectives and budgets, media planning, creative strategy, execution, and evaluation. Provides skills for analyzing the strengths, weaknesses and synergies of marketing communication tools. Offered by School of Business. May not be repeated for credit.
Registration Restrictions:

Required Prerequisites: (MKTG 301C or L301) or MKTG 303C or L303.
C Requires minimum grade of C.

Students with a class of Freshman may not enroll.

Non-Degree level students may not enroll.

Students with the terminated from BU major attribute may not enroll.

Schedule Type: Lecture
MKTG 315: Digital Marketing. 3 credits.
Explores impact of Digital and Internet technology on marketing strategy and practice. Topics include online advertising campaigns (focusing on search marketing), web site usability and content, and the use of social and interactive media to build customer relationships and foster brand loyalty. Offered by School of Business. May not be repeated for credit.
Registration Restrictions:

Required Prerequisites: (MKTG 301C or L301) or MKTG 303C or L303.
C Requires minimum grade of C.

Students with a class of Freshman may not enroll.

Non-Degree level students may not enroll.

Students with the terminated from BU major attribute may not enroll.

Schedule Type: Lecture
MKTG 332: Retailing and E-Commerce Management. 3 credits.
Examination of retailing as a specialized economic and social institution within the distribution process and as it relates to overall marketing activities. The planning and implementing of store and nonstore (catalog, Internet) retail marketing strategies are addressed. Critical decision alternatives, variables, forces, and processes are considered from a managerial perspective Offered by School of Business. May not be repeated for credit.
Registration Restrictions:

Required Prerequisites: (MKTG 301C or L301) or MKTG 303C or L303.
C Requires minimum grade of C.

Students with a class of Freshman may not enroll.

Non-Degree level students may not enroll.

Students with the terminated from BU major attribute may not enroll.

Schedule Type: Lecture
MKTG 333: Business to Business Marketing. 3 credits.
Examines unique challenges and opportunities of marketing systems among suppliers, manufacturers, resellers, and government. Focuses on developing a capability to identify and nurture long-term B2B relationships. Provides tools and techniques commonly leveraged by B2B marketers to develop these relationships with their clients. Offered by School of Business. May not be repeated for credit.
Registration Restrictions:

Required Prerequisites: (MKTG 301C or L301) or MKTG 303C or L303.
C Requires minimum grade of C.

Students with a class of Freshman may not enroll.

Non-Degree level students may not enroll.

Students with the terminated from BU major attribute may not enroll.

Schedule Type: Lecture
MKTG 351: Marketing Research. 3 credits.
Presents the concepts and techniques underlying the marketing research process and their role in managerial decision making. Focuses on skills required to conduct a marketing research project: qualitative and quantitative research designs, survey methodology, instrument creation, sampling procedures, data collection, data analysis, and reporting of findings. Offered by School of Business. May not be repeated for credit.
Registration Restrictions:

Required Prerequisites: (BUS 310C, L310C, OM 210C or 211C) and (MKTG 301C, L301, 303C or L303).
C Requires minimum grade of C.

Students with a class of Freshman may not enroll.

Non-Degree level students may not enroll.

Students with the terminated from BU major attribute may not enroll.

Schedule Type: Lecture
MKTG 352: Marketing Analytics for New Product Development. 3 credits.
In today's technology-enabled world, organizations collect lot of information as a part of their business operations and pool it with data acquired from outside sources. Marketing analytics is a systematic approach to harnessing this data/ information to drive effective marketing decision making. Students will learn to analyze historical data, market research data, and competitive information for making strategic marketing decisions. Offered by School of Business. May not be repeated for credit.
Registration Restrictions:

Required Prerequisites: (MKTG 301C, L301C, 303C, L303C or MBUS 303C) and (BUS 310C or STAT 350C).
C Requires minimum grade of C.

Schedule Type: Lecture
MKTG 353: New Product Development. 3 credits.
This course focuses on all aspects of the new product and new service development process, from insight and inspiration through design and product launch. The course also explores current topics and best practices in innovation management, such as open innovation, managing creativity in organizations, and product design, and rapid prototyping. Offered by School of Business. May not be repeated for credit.
Registration Restrictions:

Required Prerequisites: MKTG 301C, 303C, L301C, L303C or MBUS 303C.
C Requires minimum grade of C.

Schedule Type: Lecture

400 Level Courses

MKTG 407: Global Marketing. 3 credits.
Multidisciplinary approach to global and international marketing from viewpoint of business management. Examines major marketing issues affecting companies operating in a global environment. Students achieve understanding of economic, political, and cultural differences among nations as they affect marketing opportunities and operations, and develop skills to identify and evaluate global and international marketing opportunities. Offered by School of Business. May not be repeated for credit.
Registration Restrictions:

Required Prerequisites: (MKTG 301C or L301) or MKTG 303C or L303.
C Requires minimum grade of C.

Students with a class of Freshman or Sophomore may not enroll.

Non-Degree level students may not enroll.

Students with the terminated from BU major attribute may not enroll.

Schedule Type: Lecture
MKTG 455: Ethnic and Multicultural Marketing. 3 credits.
Ethnic and Multicultural Marketing examines the critical marketing issues and opportunities that have arisen with the changing U.S. demographics. The focus is domestic markets. The growth in minority populations indicates a need for specialized approaches for the entire marketing mix. Segmentation can be powerful when considering non-mainstream markets if the marketer understands and capitalizes on the different approaches cultural and ethnic groups use as consumers. Offered by School of Business. May not be repeated for credit.
Registration Restrictions:

Required Prerequisites: (MKTG 301C or L301) or MKTG 303C or L303.
C Requires minimum grade of C.

Students with a class of Non Degree may not enroll.

Schedule Type: Lecture
MKTG 462: Honors Seminar in Marketing (Topic Varies). 3 credits.
Topic and format vary. In-depth study of topic of interest to managers and organizations. Notes: Enrollment limited and competitive. Offered by School of Business. May not be repeated for credit.
Recommended Prerequisite: Degree status in MKTG major; senior standing; permission of department.
Registration Restrictions:

Students with the terminated from BU major attribute may not enroll.

Schedule Type: Seminar
MKTG 471: Marketing Management. 3 credits.
Emphasizes managerial aspects of marketing, including developing marketing strategies and plans, and integrating specific elements of marketing process. Emphasizes case analysis. Offered by School of Business. May not be repeated for credit.
Specialized Designation: Writing Intensive in the Major
Registration Restrictions:

Required Prerequisites: (MKTG 312C or L312) and (MKTG 351C or L351).
C Requires minimum grade of C.

Students with a class of Freshman, Junior or Sophomore may not enroll.

Non-Degree level students may not enroll.

Students with the terminated from BU major attribute may not enroll.

Schedule Type: Lecture
MKTG 481: RS: Marketing in the Nonprofit Sector. 3 credits.
Examines the unique challenges of applying marketing principles and practices to not-for-profit groups such as human service and philanthropic organizations, museums, health and wellness advocates, educational institutions, industry associations and government. Emphasis on case studies, team work, and projects. Offered by School of Business. May not be repeated for credit.
Specialized Designation: Research/Scholarship Intensive
Registration Restrictions:

Required Prerequisites: (MKTG 301C or L301) or MKTG 303C or L303.
C Requires minimum grade of C.

Students with a class of Freshman or Sophomore may not enroll.

Non-Degree level students may not enroll.

Students with the terminated from BU major attribute may not enroll.

Schedule Type: Lecture
MKTG 491: Seminar in Marketing. 3 credits.
In-depth treatment in seminar format of contemporary topics in marketing. Culminates in preparation of substantial paper and oral presentation. Offered by School of Business. May be repeated within the term for a maximum 6 credits.
Registration Restrictions:

Required Prerequisites: (MKTG 301C or L301) or MKTG 303C or L303.
C Requires minimum grade of C.

Students with a class of Freshman or Sophomore may not enroll.

Non-Degree level students may not enroll.

Students with the terminated from BU major attribute may not enroll.

Schedule Type: Seminar
MKTG 499: Independent Study. 1-3 credits.
Primary research proposal in marketing area. Requires prior approval from instructor and associate dean for undergraduate programs. Offered by School of Business. May be repeated within the term for a maximum 6 credits.
Recommended Prerequisite: 90 hours and a minimum of 24 hours of business courses including principles of marketing, finance, and management.
Registration Restrictions:

Students with a class of Freshman or Sophomore may not enroll.

Non-Degree or Washington Consortium level students may not enroll.

Students with the terminated from BU major attribute may not enroll.

Schedule Type: Independent Study