The BS in Marketing (MKTG) prepares students for a broad range of global and domestic career options in corporations, small businesses, government, and nonprofits. A marketing degree provides students with a solid foundation in marketing management for understanding the needs of the customer, the value organizations create for their customers, and opportunities and threats in the global marketplace. Students learn marketing concepts and practices related to consumer behavior, marketing research and analytics, and marketing planning and strategy (product development, pricing, distribution, and advertising and promotions). Our graduates work in such diverse fields as advertising and marketing communications, product and brand management, customer relationship management, new product/service development, new market and business development, sales, retail management, marketing research and analytics, and digital and social media marketing. 

Policies

Academic Policies

Students should become familiar with the university's general academic policies in addition to those specific to each academic unit. 

E-mail

George Mason University uses only Mason e-mail accounts to communicate with enrolled students. Students should activate their Mason e-mail, use it to communicate with their school/department/program and other administrative units, and check it regularly for important information.

Study Elsewhere Policy

A student who has matriculated at Mason may transfer a limited number of hours (9 for undergraduates, 6 for graduates) of coursework in School of Business disciplines from another institution (not including registration through the Consortium of Universities of the Washington Metropolitan Area or coursework completed through the Center for Global Education). Any course attempted elsewhere must take place more than 50 miles from the George Mason University Fairfax campus.

Special instructions for School of Business students: courses that are attempted at a two-year institution may not be used to fulfill upper-level requirements. Any course that a student wished to transfer to fulfill major or graduate-level course requirements in the School of Business must be attempted at an institution accredited by the Association to Advance Collegiate Schools of Business (AACSB).

For additional information, see AP.1.4.2 Permission to Study Elsewhere.

Undergraduate Internship Policy

The School of Business recognizes the importance of experiential education in both learning to apply theory to practice and positioning students for success in their careers.  Because the School of Business is committed to supporting students' professional success, the School requires that all student internships for credit be registered with the School of Business as either BUS 492 Undergraduate Internship or ACCT 492 Internship in Accounting. Students may enroll in a maximum of 6 credits for these courses. For students in catalog years Fall 2016 and beyond, one internship course may apply to the major, and a second internship course would apply as elective credit. For students in catalog years prior to Fall 2016, a maximum of 6 credits of internship may apply to general electives.

Termination from the Major

A grade of C or higher is required in each of the School of Business listed core courses. Students will not be permitted to make more than three attempts to achieve a C or higher in the following School of Business core courses: ​

Those who do not successfully complete these core courses within three attempts will be terminated from their major and will not be eligible to receive a degree from the School of Business. Students terminated from the School of Business are prohibited from enrolling in any School of Business course. Students terminated from the School of Business are permitted to declare a business minor. For more information about this, see AP.5.2.4 Termination from the Major.

University Consortium

Students should review university policies regarding the University Consortium under Special Registration Procedures in the Academic Policies section of this catalog. Students who have attempted or failed a course at Mason are not permitted to take the equivalent course through the consortium under any circumstance. All consortium registration requests must be submitted to the dean's office at least 3 weeks prior to the first day of classes for the relevant semester at Mason.

Any consortium course that a student wishes to register for to fulfill major or graduate-level course requirements in the School of Business must be attempted at an institution accredited by the Association to Advance Collegiate Schools of Business (AACSB).

Undergraduate Course Overload Policy

The School of Business recommends that undergraduate students attempt no more than 18 credits in an academic semester and no more than 14 credits in a summer term. Students wishing to attempt more than 18 credits must submit a Permission to Overload form to their academic advisor.

To be eligible for a course overload, a student must fulfill all of the following criteria:

  • At least a 3.0 cumulative GPA at Mason
  • Have completed all courses successfully in his/her previous semester with no Fs or incompletes (IN)
  • Complete the Permission to Overload form and obtain an academic advisor's signature

Freshmen and transfer students in their first semesters are not given permission for overloads as they have yet to establish an academic record at George Mason University.

If approved for an overload, the student is responsible for adding the additional class(es) and paying for the related tuition by the official university deadlines.

Appeals Process

The School of Business strives to maintain policies and procedures that are consistent with those of the University, as well as in the best interest of our students. If you have any questions concerning a particular policy or procedure, please contact the Office of Student Success & Academic Services, Room 008 of Enterprise Hall (703-993-1880) or visit business.gmu.edu.

Courses Excluded from any School of Business BS Degree

SWE 401Internship Reflection1
MUSI 394Ethnomusicology Internship1-4
COMM 450Internship in Communication3
FAVS 450Internship in Film and Video Studies3
GOVT 480Internship3
MUSI 496Internship2-6
CONF 370Internship Field Experience1-9
PHIL 306Philosophy Internship3
RELI 426Religious Studies Internship3
ARTH 393Art History Internships3-6
GCH 498Global and Community Health Internship3,6
GAME 491Internship3-4
HAP 498Health Administration Internship (Mason Core)4
HDFS 499Advanced Internship Analysis in Human Development and Family Science3
EVPP 494Internship1-3
ENGH 459Internship1-3
MUSI 395Teaching Internship1-4
INTS 290Internship1-6
INTS 390International Internship1-6
INTS 490Internship1-6
ECON 498Internship3-6
ASTR 409Astronomy Internship3
SPMT 490Internship (Mason Core)12
TOUR 490Hospitality, Tourism, and Events Management Internship (Mason Core)12
CLIM 409Research Internship3
CHIN 490Internship in Chinese Studies1-9
CONS 498Internship1-3
THR 455Theater Education Internship6-12
AFAM 490Internship2-6
KINE 490Kinesiology Internship III (Mason Core)12
AMGT 489Internship in Arts Management1-4
HDFS 498Internship and Analysis in Human Development and Family Science3
ANTH 495Internship1-6
PRLS 490Recreation Management Internship (Mason Core)12
GGS 480GGS Internship1-3
SPAN 490Internship in Spanish1-6
AVT 489Internship in Art and Visual Technology1-6
USST 490Internship3
WMST 400Internship in Women and Gender Studies1-3
CDS 491Internship1-3
HHS 480Research Internship in Health and Human Services3
CRIM 480Internship6-12
HIST 399Internship1-9
RHBS 490RS: Clinical Research Internship3
LAS 490Internship1-6
HAP 480Research Internship in Health and Human Services3
KINE 341Kinesiology Internship I3
SOCW 480Research Internship in Health and Human Services3
MUSI 495Internship in Music Education (Mason Core)6-12
KINE 441Kinesiology Internship II3
PHYS 409Physics Internship3
HHS 492RS: Internship in Clinical Research3
SOCI 416Internship in Sociology1-6
FRLN 490Internship in Foreign Language Studies1-6
ENGR 395Engineering Internship3
GEOL 480Internship1-3
AVT 453Professional Practices3
CVPA 489Field Experience in the Arts3-6
GLOA 495Global Experiential Learning1-18
KINE 330Seminar in Kinesiology3
ECED 490Internship in Early Childhood Education1-6
FRSC 406Forensic Intership3

Banner Code: BU-BS-MKTG

Degree Requirements

Total credits: 120

School of Business students pursuing a BS degree must complete a minimum of 120 credits, including the Mason Core requirements, business foundations, business core and major requirements. In addition, the following requirements must be met:

  • A minimum of 45 credits at the 300- or 400-level.
  • A minimum of 30 credits of School of Business core and major courses at Mason.
  • At least 9 credits required for the specific major and BUS 498 Capstone Course: Advanced Business Models (Mason Core) taken at Mason.
  • A grade of C or higher earned in the business foundations, business core and major requirements.

Students should carefully examine prerequisites for School of Business courses. Students may be removed from a course if they enroll without having fulfilled the prerequisites.

Mason Core Requirements

School of Business students must complete the Mason Core requirements, plus 1 additional credit of natural science (the School of Business natural science requirement must be fulfilled by completing two 4-credit laboratory sciences). Some Mason Core requirements may already be fulfilled by the major requirements listed below. Students are strongly encouraged to consult their advisors to ensure they fulfill all remaining Mason Core requirements.

Foundation Requirements
Written Communication6
Oral Communication3
Core Requirements
Arts3
Literature3
Natural Science 18
Western Civilization/World History3
Total Credits26
1

School of Business students required to complete 8 credits of natural science by completing two 4-credit laboratory sciences.

Note:

Remaining Mason Core requirements are fulfilled with major coursework.

Business Foundations

ACCT 203Survey of Accounting3
or ACCT 204 Honors Survey of Accounting
BUS 100Business and Society (Mason Core)3
BUS 103Develop Professional Skills I: Foundational Elements3
BUS 200Global Environment of Business (Mason Core)3
BUS 210Business Analytics I3
BUS 310Business Analytics II3
ECON 103Contemporary Microeconomic Principles (Mason Core)3
ECON 104Contemporary Macroeconomic Principles (Mason Core)3
Select one from the following: 13-4
Introductory Calculus with Business Applications (Mason Core)
Analytic Geometry and Calculus I (Mason Core)
Analytic Geometry and Calculus II
Applied Calculus
Total Credits27-28
1

MATH 108 Introductory Calculus with Business Applications (Mason Core) or MATH 113 Analytic Geometry and Calculus I (Mason Core) satisfies the Mason Core quantitative reasoning requirement.

Business Core

A grade of C or higher is required in each of the School of Business listed core courses.

ACCT 303Accounting for Decision Making 13
or ACCT 330 Financial Accounting I
BULE 303Legal Environment of Business 13
BUS 303Develop Professional Skills II: Advanced Elements 13
FNAN 303Financial Management 13
MGMT 303Principles of Management 13
MIS 303Introduction to Business Information Systems (Mason Core) 13
MKTG 303Principles of Marketing 13
OM 303Operations Management 13
Total Credits24
1

Students will not be permitted to make more than three attempts to achieve a C or higher in this course. Those who do not successfully complete these core courses within three attempts will be terminated from their major and will not be eligible to receive a degree from the School of Business. Students terminated from the School of Business are prohibited from enrolling in any School of Business course. Students terminated from the School of Business are permitted to declare a business minor. For more information about this, see AP.5.2.4 Termination from the Major.

General Electives

Select 18-19 credits 118-19
Total Credits18-19
1

General electives may be selected from any University or School of Business course, except courses designated for the Business minor (MBUS). Credits awarded as Associate Degree Elective Credit (ADEC) as part of a student's transfer evaluation are also excluded from general electives.

Major Requirements in Marketing

Required Courses
MKTG 312Consumer Behavior3
MKTG 351Marketing Research3
MKTG 471Marketing Management 13
Electives
Select 12 credits from the following list to fulfill the elective requirement as well as any other 300-400 level MKTG courses 212
Sales Management
Advertising and Marketing Communications
Digital Marketing
Retailing and E-Commerce Management
Business to Business Marketing
Marketing Analytics for New Product Development
New Product Development
Global Marketing
Ethnic and Multicultural Marketing
Honors Seminar in Marketing (Topic Varies)
RS: Marketing in the Nonprofit Sector
Seminar in Marketing
Independent Study
Undergraduate Internship
Total Credits21
1

Satisfies Writing Intensive requirement.

2

Except MKTG 301 Principles of Marketing or MKTG 303 Principles of Marketing

Capstone

Students must successfully complete all Business Core courses to be eligible to enroll in BUS 498 Capstone Course: Advanced Business Models (Mason Core).

BUS 498Capstone Course: Advanced Business Models (Mason Core)3
Total Credits3

Second Majors in Marketing

Students declaring a second major in Marketing must complete the three required courses and three elective courses for the major.